Let’s face it responding to leads instantly across SMS, email, social DMs, and calls is almost impossible to do manually. Miss a message, and you might lose the deal.
That’s why GoHighLevel’s AI Receptionist and Conversation AI are total game-changers for digital marketing agencies, local businesses, and online brands.
These tools don’t just respond they qualify, book, and follow up automatically. Whether it’s a late-night Instagram DM, a phone inquiry during lunch, or a text message from a new lead, GHL’s AI has your back.
In this article, we’ll break down exactly how these tools work, how to set them up, and how they help you scale without more staff.
Key Takeaways
- Understand what the AI Receptionist and Conversation AI do in GHL
- Learn how they automate lead engagement and appointment booking
- Discover key use cases for digital agencies and service providers
- Get a full setup walkthrough with practical examples
- Explore pricing for GoHighLevel’s AI features
- Find answers to common questions about automation and customization
What Is the AI Receptionist in GoHighLevel
The AI Receptionist in GoHighLevel is a voice-based AI system that answers inbound calls 24/7.
It’s powered by GHL’s native AI Voice feature and acts just like a human receptionist:
- Greets the caller
- Asks questions based on scripts
- Qualifies the lead
- Answers FAQs
- Books appointments
- Transfers calls to your team if needed
Instead of letting calls go to voicemail (and never get returned), you now have an intelligent voice assistant that speaks with leads and keeps your pipeline full even after hours.
What Is Conversation AI in GHL
Conversation AI is GHL’s text-based AI assistant. It works across:
- SMS
- Website chat widgets
- Facebook Messenger
- Instagram DMs
- Google My Business chat
It responds to new and existing leads with helpful, human-like answers powered by your own SOPs, services, and workflows.
Think of it like an AI assistant that’s trained to sound like you and respond like your best sales rep.
Why Agencies and Marketers Love These AI Tools
Here’s why smart digital marketers and agencies are using GHL’s AI tools daily:
- Immediate response: No waiting hours for a reply
- 24/7 availability: Capture leads while you sleep
- Faster bookings: Send calendar links instantly
- Prequalification: Weed out low-quality leads automatically
- Consistency: Always on-brand, always accurate
- Scalability: You don’t need to hire more staff
For solo entrepreneurs or growing agencies, this is how you look “big” without hiring.
Real-Life Use Case Examples
Let’s take a look at how GHL users are applying these tools:
📞 Inbound Call Automation for a Real Estate Agent
- A new buyer calls a real estate website
- The AI receptionist answers, “Hi, thanks for calling [Agency]. Are you looking to buy or sell today?”
- Based on responses, the AI books a showing or transfers to a live agent
💬 SMS Conversation AI for a Marketing Agency
- Facebook ad captures a lead for a free audit
- SMS goes out immediately: “Hi [Name], want to grab a time for your free audit? Here’s my calendar.”
- AI answers follow-up questions like “What’s included?” or “Do you offer Facebook Ads too?”
💻 Website Chat for a Coaching Business
- The website visitor clicks the chat widget at 11 PM
- Conversation AI responds instantly with coaching packages, pricing, and a booking link
- Lead books a strategy session on the spot—while the coach is asleep
Step-by-Step Guide to Set Up AI Receptionist and Conversation AI in GHL
1. Activate AI Voice Receptionist
Step 1: Go to Phone Numbers > Select the number you want to attach the AI receptionist to
Step 2: Under Call Handling, choose AI Voice Receptionist
Step 3: Upload or write your script prompts
Step 4: Choose fallback action (voicemail, forward to team, or SMS)
Step 5: Test with a real call and tweak based on responses
💡 Pro Tip: Keep your scripts clear and simple. Example:
“Thanks for calling [Brand]. Are you looking to schedule a consultation or have a question about services?”
2. Set Up Conversation AI
Step 1: Enable Conversation AI in Labs or through your agency settings
Step 2: Choose where it’s active (SMS, FB, IG, WhatsApp, Chat Widget)
Step 3: Add Conversation Prompts (FAQs, service explanations, common objections)
Step 4: Test with sample leads or friends
Step 5: Add fallback tags and manual alerts for sensitive responses
💡 Example Prompt:
Q: “What’s your pricing?”
A: “We offer 3 packages depending on your goals. I can send you a link to compare or help you book a call. Which works better?”
Pricing for AI Tools in GoHighLevel
Here’s a clear breakdown of what it costs to access and use these features inside GHL:
| Feature | Included In | Pricing |
|---|---|---|
| Conversation AI (Chat-based) | GHL Pro or above | ✅ Included at $497/month plan |
| AI Voice Receptionist | Add-on (as of latest update) | ~$10/month per number (may vary) |
| AI Usage (Tokens) | Billed based on usage | Starts from $0.0015 per token |
| Phone Numbers (for AI calls) | Standard GHL phone rates apply | ~$1/month + usage fees |
✅ Unlimited Contacts
✅ Chat Across Multiple Channels
✅ No Extra Cost for SMS Chatbot on Pro Plan
Note: Prices may change based on GHL updates or agency billing plans. Always confirm in your billing settings.
Smart Tips to Maximize AI Effectiveness
- Use real conversations to train your AI prompts
- Review conversation logs weekly to fine-tune tone and accuracy
- Add human backup rules for sensitive topics or sales objections
- Offer booking links early — the AI should lead toward conversion
- Integrate tags and workflows based on what the AI learns from the lead
Frequently Asked Questions
Is the AI receptionist robotic or natural sounding?
It uses a lifelike voice with natural cadence. You can tweak the script tone to sound more formal or friendly.
Can I use both voice and chat AI at the same time?
What happens if the AI can’t answer a question?
Can I customize the AI chatbot responses?
Does the AI replace my sales team?
Conclusion
GoHighLevel’s AI Receptionist and Conversation AI aren’t just nice-to-have tools they’re modern marketing essentials.
They let you:
- Respond instantly to leads
- Book more calls without chasing
- Scale your agency or brand without hiring
- Provide a 24/7 professional experience
In a world where speed, convenience, and personalization matter most, these AI features help you stay ahead and impress your leads from the first interaction.
🎯 Want to see how these AI tools can work in your funnel?
Start with a test phone call or live chat today, and watch your business run smoother with less effort.