Any Custom Software Your Agency Needs — Built For You
A custom CRM, client and campaign portals, live reporting dashboards, internal tools, or custom AI agents — we design, build, and deploy it. Built with Claude Code and the latest AI SDKs. 10× faster delivery. Same quality. Lower cost.
We Don’t Write Code Line-By-Line. We Direct AI Agents.
Traditional dev shops bill hourly while engineers type. We use Claude Code — Anthropic’s official CLI for AI-assisted development — to build production software faster than any human-only team can match. The output is the same, or better. The cost and timeline are dramatically lower.
For agentic systems we build on the Claude Agent SDK, the OpenAI Agents SDK, and VAPI / Retell for voice — choosing the right stack for your use case, not whatever we happen to know.
Off-The-Shelf Software Wasn’t Built For How Agencies Work
Agencies get stuck duct-taping generic tools together — paying for seats they don’t use, re-keying data, and rebuilding the same reports by hand. When the software doesn’t fit, we build one that does.
No CRM built for how an agency runs
Generic CRMs don’t speak retainers, campaigns, deliverables, or client approvals. You duct-tape HubSpot, spreadsheets, and Trello together — and still lose track of where every client stands.
Reporting eats your team alive
Every month someone rebuilds the same client decks by hand — pulling from Google Ads, Meta, GA4, and Search Console into slides. It’s hours of work that should be one live dashboard.
Clients have nowhere to log in
Assets, approvals, and results are scattered across email and Slack. Clients ask "how are my campaigns doing?" and you scramble. You need a portal they can log into.
You want AI that actually fits your workflow
Not a generic chatbot — a custom AI agent trained on your process, plugged into the tools you already use, doing real work like drafting reports or qualifying leads.
Any custom software — an agency CRM, a client portal, a reporting dashboard, a custom AI agent, or something no one’s built yet — we can build it for you. Get a quote by booking a call.
Three Categories Of Custom Software
From a single agent to a full SaaS platform — we cover the spectrum.
Agentic AI Systems
Multi-step AI agents that take actions, use tools, and complete real workflows — built on the Claude Agent SDK or OpenAI Agents SDK.
- Lead-qualification & SDR agents
- Report-generation agents
- Content & SEO research agents
- Document & data-extraction agents
- Multi-agent orchestration with handoffs
Custom AI Voice Software
Production voice agents that answer or place real calls — built on VAPI, Retell, or custom Twilio + Claude pipelines.
- AI receptionists & inbound qualifiers
- Outbound speed-to-lead callers
- Appointment-setting agents
- Survey / NPS / feedback callers
- Tier-1 support call agents
Custom Business Software
Full applications — web, internal tools, SaaS — built around your exact agency workflow with modern stacks.
- Custom agency CRM & pipelines
- Client & campaign portals
- Live reporting dashboards
- Internal ops & approval tools
- API integrations & data pipelines
Software We Can Build For Your Agency
Concrete examples — each one solving a real agency problem. These are starting points; we customize to your exact needs.
Client Reporting Dashboard
Pulls live data from Google Ads, Meta Ads Manager, GA4, Search Console, and CallRail into one branded dashboard your clients log into — leads, cost-per-lead, ROAS, and rankings, updated automatically. Kills the monthly manual deck.
Custom Agency CRM
A CRM built for how agencies actually work — retainers, campaigns, deliverables, and client approvals as first-class objects. Your pipeline, your fields, your automations, and a client-facing view you control.
Client & Campaign Portal
A secure portal where clients upload brand assets, approve content, track deliverables, view live results, and message your team — replacing the email-and-Slack chaos with one login.
AI Sales SDR Agent
Researches prospects from company news and LinkedIn, drafts personalized cold outreach, sends it, handles replies, and books qualified discovery calls onto your calendar — fully autonomous lead-gen for your own agency.
AI Speed-to-Lead Caller
Places a real call to every new lead within 60 seconds. Uses your script, handles objections, books the appointment, leaves voicemails, and logs the transcript to your CRM. Perfect for agencies reselling lead-gen.
AI Content & SEO Agent
Researches trending topics in each client’s niche, drafts SEO-optimized blog posts and social content, schedules them across platforms, and tracks performance — scaling your content output without scaling headcount.
AI Ad-Performance Analyst
Connects to Google Ads and Meta Ads, watches every account daily, flags budget waste and winning creatives, and posts a plain-English summary to Slack — like a media buyer that never sleeps.
AI Client Support Agent
Reads incoming client requests across email, chat, and SMS. Resolves routine questions from your knowledge base, and escalates anything complex to your account manager with full context already gathered.
Browser Automation Agent
Logs into ad platforms, directories, and legacy dashboards that have no API. Extracts data, updates listings, pulls reports, and runs scheduled workflows — anything with a browser UI.
Custom Integration & Pipeline
Glue your whole stack together — sync leads and spend between Google Ads, Meta, GA4, HubSpot, Airtable, Stripe, and your CRM. Webhooks, scheduled jobs, and a single source of truth you can run the agency on.
AI Resume Screening Agent
Reviews every applicant against your role criteria, scores candidates, drafts personalized interview or rejection emails, and books screening calls — for agencies hiring fast.
AI Retainer & Billing Ops
Connects to Stripe and QuickBooks, tracks retainers, flags failed payments and scope overages, and generates monthly profitability summaries per client — so you always know which accounts actually make money.
Don’t see your use case? Book a discovery call — if it’s possible to build, we can build it.
The Stack We Build On
We pick the right tool for each job — here are the ones we reach for most.
Foundation models & SDKs
Voice AI
Languages, frameworks & infra
From Idea To Production In 5 Steps
A clear, predictable engagement — no scope creep, no surprises.
Free Discovery Call
30 minutes. We understand your problem, current stack, and goals.
Scoping & Fixed Quote
Written scope with milestones, timeline, and a fixed-price estimate.
Build Sprints
1–4 week sprints with weekly demos. You see progress every Friday.
Testing & QA
Edge cases, security, performance. We don’t ship broken software.
Deploy + 30-Day Warranty
We deploy to your infrastructure and fix any bugs free for 30 days.
Two Ways To Engage
Project-based or hourly — whichever fits your needs.
Fixed-Price Project
- One-time payment milestones
- Written scope & fixed timeline
- No surprise invoices
- 30-day bug-fix warranty included
- Best for clearly-defined builds
Hourly Engagement
- Pay only for hours worked
- Best for ongoing iteration
- Daily Loom updates included
- Cancel any time (1-day notice)
- Best for evolving requirements
Custom Software FAQ
Anything your agency needs: a custom CRM, client and campaign portals, live reporting dashboards, internal ops tools, custom AI agent software, voice agents, integrations, and full SaaS platforms. If it’s software and it helps your agency run or scale, we can build it.
This page covers standalone software — apps that don’t need to touch GoHighLevel. If your build integrates with, extends, or migrates into GHL specifically, the GHL Development page is the right place. Many clients need both, and we handle both.
Traditional dev shops bill hourly while engineers type code line-by-line. We use Claude Code — Anthropic’s official AI-assisted development CLI — so a small senior team ships the same software roughly 10× faster. Same quality, dramatically lower cost, and the output is 100% yours.
Yes — 100%. Full IP transfer is included by default. We retain no licenses, no rights, no royalties. The code lives in your repo, deploys to your infrastructure, and runs under your accounts.
Yes. We build voice agents for speed-to-lead calling, inbound reception, appointment setting, and support — on VAPI, Retell, or custom Twilio + Claude pipelines, whichever gives the best latency and quality for your use case.
Simple agents: 2–3 weeks. Voice agents: 2–4 weeks. Reporting dashboards & portals: 4–8 weeks. Custom CRM or full SaaS: 6–12 weeks. Because we build with Claude Code, timelines are typically half what traditional shops quote.
Fixed-price projects run $3K–$50K+ depending on scope, or $75/hr on an hourly retainer with no minimums. To get a real quote, book a free 30-minute discovery call — we send a written scope with milestones, timeline, and a fixed price after.
Always sign NDAs — send yours at the discovery call. For compliance needs (SOC 2, GDPR, data handling for client data) we follow your requirements and use reputable, compliant vendors for hosting and AI.
Every fixed-price build includes a 30-day bug-fix warranty free. After that you can hire a dedicated engineer / GHL expert for ongoing maintenance, or stay on hourly retainer for feature additions.